The 8th Trait : ETHICAL CONSCIOUSNESS

 

Ethical consciousness refers to the social acceptance of approaches to the natural environment that are based on values and moral principles that in turn translate into certain responsibilities and commitments to protect and care for the environment. When this situation is attained, then the term ‘resource husbandry’ can be used to refer to the manner in which people are managing their resources, that is “where the users, without external regulations, show great concern for maintaining the resource in spite of other short-term economic opportunities” (cf. Walters, 1986: 15). An entrepreneur must have an ethical consciousness before starting the business. If an entrepreneur gives an attention to ethical consciousness trait in their business, their business will be successful. The important aspect in this trait is corporate in a group, environment, relationship between entrepreneur and workers and others.

            The entrepreneur that has this trait is Ali Hassan. He is the founder of Al-Ikhsan Sports Sdn. Bhd. that sells various brands of sport equipment such as Nike, Puma, Adidas, Diadora, and many more. The quality is his uttermost priority in producing his products as to ensure the full comfort and safety of his products. He believes that the successful only comes from Allah SWT, and therefore his successful is based on right intention, honest in doing business, strategic location for business, being professional in making decision and all the products must be in good quality.