The 5th Trait : Time Competence

Someone who wants to be a successful entrepreneur must have competencies with their time. Competencies, in the most general terms, are “things” that an individual must demonstrate to be effective in a job, role, function, task, or duty. These “things” include job-relevant behaviour such as what a person says or does that result in good or poor performance, motivation and technical knowledge or skills. Competencies are identified through the study of jobs and roles. As entrepreneurs, they must compete with their time especially in managing business. Saat Sulaiman, 2008 said that, 80 percent of entrepreneurs fail in planning or they never have a business plan as they do not know how to manage time. To be a successful entrepreneur, we must compete with our time so that our business can be more successful and customers will be attracted to our products.

            As an example, Faiza Bawumi Sayed Ahmad, the person who produces her own rice under her own brand, that is Faiza Marketing Sdn Bhd. She manages her time very well. Before this she used to sell groceries. After that Faiza started to produce spices by the brand of Bunga Raya. Then after she had her own shop, she learned various types of rice. Before she proceeded to sell rice, she did some surveys in order to get feedbacks on consumer demands. From the positive feedbacks, Faiza started to get a licence as a rice supplier and sell various types of rice such as Ponni and Basmathi (Nilam, 2013). The conclusion is, to become a successful entrepreneur; we must have competencies in managing our time so that our time will be used wisely and filled with something that can always give profits and benefits to our business.